Founded and headquartered in Italy since 1991, Proel designs, produces and distributes audio and lighting systems, musical instruments and related accessories on the international market through an extensive network of sales offices, distributors, and dealers. Our world is made of music, shows, events and fixed installations. Every day, we strive to offer a full range of products for our customers in order to meet their needs.

Proel S.p.A. was founded when Fabrizio Sorbi, Chairman of the company, set up a group of 6 people operating in the field of connectivity and started manufacturing and selling assembled cables. This founding nucleus has developed over the years into 120 people, including employees and associates of the Proel group.

Proel aims to create the best in audio, video, lighting solutions and musical instruments .

Today, we celebrate 30 years in business as the result of our constant attention to quality and innovation, to pre- and after-sales care and assistance; and of a remarkable distribution network in Italy and worldwide.

In 1991, Proel the company and brand was born when seven people working in the field of connectivity decided to set up a team in charge of the production of assembled cables.

By 1997, Proel was already a well-organized company and decided that a key step to be taken was to create a “Made in Italy” Research, Design and Prototyping department of Sound Reinforcement products.

1998 brought the acquisition of Tamburo, an iconic brand of drums and percussions, and the creation of a highly specialized manufacturing unit, led by Tullio Granatello, and characterized by its advanced woodworking skills.

In 2003, the Proel brand directly took on the challenge of the Lighting & LED sector, resulting in the acquisition of Sagitter, both as a brand and as a manufacturing facility.

In 2007, Proel acquired Turbosound Ltd., the English company leader in Sound Reinforcement, whose name is associated with world-famous music groups and top international tours: Pink Floyd, Iron Maiden, Dire Straits, The Shadows, Robbie Williams, Jamiroquai, Nine Inch Nails, Natasha Bedingfield, David Gilmour...to name a few.

In 2015, Proel becomes involved in the start-up production of a new "Made In Italy" musical brand, Dexibell: high-tech digital pianos and keyboards. Following the acquisition of the production facility where Roland Europe was located, and with the involvement of our Research & Development staff, Proel and the dedicated Dexibell artisans and engineers were quickly recognized among an elite group of keyboard industry leaders.

In 2017, Proel becomes the “Made in Italy” hub of manufacturing and distribution. With the optimization of the new production facility acquired in 2015, some of the more high-content Proel brands, such as Axiom, Sagitter and Dexibell, have managed to fully adopt “Made in Italy” manufacturing, combining world-class design, technology and quality.

These developments have led Proel to be a leading benchmark in the industry of production and marketing of musical instrument, audio-video, and lighting systems for the world of entertainment, events and installation.

Today, with passion and dedication, Proel continues its journey and fast-paced growth by successfully seizing and integrating the ever-developing opportunities of this highly competitive and specialized market.