In 1991, Proel the company and brand was born when seven people working in the field of connectivity decided to set up a team in charge of the production of assembled cables.
By 1997, Proel was already a well-organized company and decided that a key step to be taken was to create a “Made in Italy” Research, Design and Prototyping department of Sound Reinforcement products.
1998 brought the acquisition of Tamburo, an iconic brand of drums and percussions, and the creation of a highly specialized manufacturing unit, led by Tullio Granatello, and characterized by its advanced woodworking skills.
In 2003, the Proel brand directly took on the challenge of the Lighting & LED sector, resulting in the acquisition of Sagitter, both as a brand and as a manufacturing facility.
In 2007, Proel acquired Turbosound Ltd., the English company leader in Sound Reinforcement, whose name is associated with world-famous music groups and top international tours: Pink Floyd, Iron Maiden, Dire Straits, The Shadows, Robbie Williams, Jamiroquai, Nine Inch Nails, Natasha Bedingfield, David Gilmour...to name a few.
In 2015, Proel becomes involved in the start-up production of a new "Made In Italy" musical brand, Dexibell: high-tech digital pianos and keyboards. Following the acquisition of the production facility where Roland Europe was located, and with the involvement of our Research & Development staff, Proel and the dedicated Dexibell artisans and engineers were quickly recognized among an elite group of keyboard industry leaders.
In 2017, Proel becomes the “Made in Italy” hub of manufacturing and distribution. With the optimization of the new production facility acquired in 2015, some of the more high-content Proel brands, such as Axiom, Sagitter and Dexibell, have managed to fully adopt “Made in Italy” manufacturing, combining world-class design, technology and quality.
These developments have led Proel to be a leading benchmark in the industry of production and marketing of musical instrument, audio-video, and lighting systems for the world of entertainment, events and installation.
Today, with passion and dedication, Proel continues its journey and fast-paced growth by successfully seizing and integrating the ever-developing opportunities of this highly competitive and specialized market.