Made in Italy 🇮🇹 Available Now in the USA and Canada 🇺🇸 🇨🇦
PROEL NORTH AMERICA ARTISTS
World-class artists meet world-class products.
Innovation. Tradition. Passion.
Proel. The best in audio, video, lighting solutions and musical instruments
Fabrizio Sorbi, Proel S.p.A. Founder & Chairman
Founded and headquartered in Italy since 1991, Proel designs, produces and distributes audio and lighting systems, musical instruments and related accessories on the international market through an extensive network of sales offices, distributors, and dealers. Our world is made of music, shows, events and fixed installations. Every day, we strive to offer a full range of products for our customers in order to meet their needs.
Proel S.p.A. was founded when Fabrizio Sorbi, Chairman of the company, set up a group of 6 people operating in the field of connectivity and started manufacturing and selling assembled cables. This founding nucleus has developed over the years into 120 people, including employees and associates of the Proel group.
Proel aims to create the best in audio, video, lighting solutions and musical instruments .
Today, we celebrate 30 years in business as the result of our constant attention to quality and innovation, to pre- and after-sales care and assistance; and of a remarkable distribution network in Italy and worldwide.
1991. Proel begins in Italy with a mission to create world-class products.
Proel aims to make the finest audio, video, lighting solutions, and musical tools. With a harmonized portfolio of products, we continuously develop new technologies, platforms, and divisions to create and enhance value around our brands.
Investing in Made in Italy is one of the keys we trust more and we are more proud: Research, Development and Production. These values make it possible for us to create world-class products.
Our top brands include Axiom pro audio; Dexibell digital pianos; DieHard (DH) cables, cases, bags, and stands; Eikon microphones, headphones, and monitors; Grassi brasswind instruments; Proel Sound Systems, Sagitter lighting; and Tamburo acoustic drum sets.
We apply the highest level of expertise on a daily basis, so that we can offer a portfolio of products in line with market trends. Design is developed in three different locations in Italy, relying on technology partnerships and collaborating also with specialised universities. This goes hand in hand with an all-Italian focus on Design, resourcefully combining INNOVATION, TRADITION and PASSION.
Great care and attention to detail are also the key factors in Production. Our staff is constantly brought up-to-date and trained in order to gradually improve their levels of skill and to make sure each product features the basic “Made in Italy” standards, typical of PROEL and of its associated brands.
A family of brands.
Made In Italy.
In 1991, Proel the company and brand was born when seven people working in the field of connectivity decided to set up a team in charge of the production of assembled cables.
By 1997, Proel was already a well-organized company and decided that a key step to be taken was to create a “Made in Italy” Research, Design and Prototyping department of Sound Reinforcement products.
1998 brought the acquisition of Tamburo, an iconic brand of drums and percussions, and the creation of a highly specialized manufacturing unit, led by Tullio Granatello, and characterized by its advanced woodworking skills.
In 2003, the Proel brand directly took on the challenge of the Lighting & LED sector, resulting in the acquisition of Sagitter, both as a brand and as a manufacturing facility.
In 2007, Proel acquired Turbosound Ltd., the English company leader in Sound Reinforcement, whose name is associated with world-famous music groups and top international tours: Pink Floyd, Iron Maiden, Dire Straits, The Shadows, Robbie Williams, Jamiroquai, Nine Inch Nails, Natasha Bedingfield, David Gilmour...to name a few.
In 2015, Proel becomes involved in the start-up production of a new "Made In Italy" musical brand, Dexibell: high-tech digital pianos and keyboards. Following the acquisition of the production facility where Roland Europe was located, and with the involvement of our Research & Development staff, Proel and the dedicated Dexibell artisans and engineers were quickly recognized among an elite group of keyboard industry leaders.
In 2017, Proel becomes the “Made in Italy” hub of manufacturing and distribution. With the optimization of the new production facility acquired in 2015, some of the more high-content Proel brands, such as Axiom, Sagitter and Dexibell, have managed to fully adopt “Made in Italy” manufacturing, combining world-class design, technology and quality.
These developments have led Proel to be a leading benchmark in the industry of production and marketing of musical instrument, audio-video, and lighting systems for the world of entertainment, events and installation.
Today, with passion and dedication, Proel continues its journey and fast-paced growth by successfully seizing and integrating the ever-developing opportunities of this highly competitive and specialized market.
ABOUT PROEL NORTH AMERICA
People. Products. Passion.
2017. Proel launches in the USA and Canada
Proel North America
Launched in 2017, with co-founder and longtime North American industry executive Antonio Ferranti, Proel North America is the exclusive North American distribution company of Proel S.p.A. serving the United States and Canada with Proel's leading music instrument brands including Axiom (Pro Audio), Sagitter (Pro Light and Sound), Dexibell (Digital Pianos, Organs, and Keyboards), DieHard (DH) (Cables, Bags, Cases, and Stands), Grassi (School Band Instruments), and Tamburo (Acoustic Drums and Drum sets).
Announced at the 2017 NAMM Show, Proel North America began with the distribution of Dexibell digital pianos, and quickly amassed an impressive group of musical artists, influencers, and retail partnerships. Today, Dexibell can be found with top music retailers across the United States and Canada.
Artist Relations, Sales & Marketing
Los Angeles, California
Proel North America is strategically headquartered in Los Angeles, California, North America's epicenter of music & entertainment. Proel products have been featured in television shows, movies, and on the biggest musical stages in the world, with the most renowned musical artists.
Additionally, Proel North America and its family of brands enjoy an exciting and growing roster of many of the most talented artists in the world; from new and emerging artists to established professionals, and music icons and legends.
Upstate, New York
Since its launch in 2017, Proel North America utilizes a trusted third-party logistics partner in Central New York, serving our products and customers with a 150,000 ft2 climate-controlled warehouse and distribution facility, a cloud-based real-time order-processing and inventory-tracking platform, as well as convenient proximity to the Port of New York, making imports from our Italian factory and parent-company quick and efficient.
An additional benefit of our conveniently located distribution center, is that exports to our Canadian retailers are made efficient by its proximity to the Canadian border and major Canadian population centers such as Toronto and Montreal.
In addition to high quality shipping services, Proel North America aims to provide its dealers and customers with world-class after-sales care by offering excellent warranty programs, as well as inter-company service technicians, product support specialists, repairs and parts, when needed. Additionally, Proel North America parters with service technicians throughout the United States and Canada for additional support and service.